Jewelry & Lifestyle Company

RedWater DesignsWebsite Design & Brand Development for RWD, ELEMENTS Collection.

This project was for an established whole-seller of semi-precious jewelry.  The client wanted to develop a more appealing and marketable brand for selling popular lines directly to the consumer.

Many of this jeweler’s product collections are based on elements in nature.  We created a new “Elements,” “Zodiac,” and “Ocean Girl” logos and built in a concept of being “elemental” around this jewelry.

EMWeb was responsible for redesigning a new mobile-responsive, e-commerce website with fresh photography, brand new visuals, site configuration, copy-writing, and introductions to new product lines.

This project also included detailed SEO work, and configuring social media tie-ins, search functions, RSS blog/news postings, pop-up email collection/specials, and designing custom Mail Chimp templates.