This project was for an established whole-seller of semi-precious jewelry. The client wanted to develop a more appealing and marketable brand for selling popular lines directly to the consumer.
Many of this jeweler’s product collections are based on elements in nature. We created a new “Elements,” “Zodiac,” and “Ocean Girl” logos and built in a concept of being “elemental” around this jewelry.
EMWeb was responsible for redesigning a new mobile-responsive, e-commerce website with fresh photography, brand new visuals, site configuration, copy-writing, and introductions to new product lines.
This project also included detailed SEO work, and configuring social media tie-ins, search functions, RSS blog/news postings, pop-up email collection/specials, and designing custom Mail Chimp templates.