This was a team project. EMWeb’s role was insuring strategic, thoughtful, building social media interest with fresh, fun content for 6 months prior to event, and on-site during event.”Social squares” were designed and promoted by entire team along with detailed band bios to improve ticket sales and interest in artists.
On-site social posting included posting original photography, live video, recorded video and compelling/fun copy. EMWeb supported media team leader and had role of primary social content poster for Facebook. EMWeb’s claim to fame, “I give her the job and she just does it, really well, and then everyone else on the team copies her work!” “I don’t have to worry or monitor it getting done.”