{"id":1118,"date":"2016-08-06T15:11:59","date_gmt":"2016-08-06T19:11:59","guid":{"rendered":"http:\/\/www.elizabethmullen.com\/emweb\/?p=1118"},"modified":"2016-08-06T16:26:45","modified_gmt":"2016-08-06T20:26:45","slug":"jewelry-lifestyle-company","status":"publish","type":"post","link":"https:\/\/www.elizabethmullen.com\/emweb\/jewelry-lifestyle-company\/","title":{"rendered":"Jewelry &#038; Lifestyle Company"},"content":{"rendered":"<p><a href=\"http:\/\/www.redwaterdesigns.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1120\" src=\"https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-06-at-2.51.15-PM-e1470512706386-1024x591.png\" alt=\"RedWater Designs\" width=\"421\" height=\"243\" srcset=\"https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-06-at-2.51.15-PM-e1470512706386-1024x591.png 1024w, https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-06-at-2.51.15-PM-e1470512706386-300x173.png 300w, https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/Screen-Shot-2016-08-06-at-2.51.15-PM-e1470512706386.png 1876w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/a>Website Design &amp; Brand Development for RWD, ELEMENTS Collection.<\/p>\n<p>This project was for an established whole-seller of semi-precious jewelry.\u00a0 The client wanted to develop a more appealing and marketable brand for selling popular lines directly to the consumer.<\/p>\n<p>Many of this jeweler&#8217;s product collections are based on elements in nature.\u00a0 We created a new &#8220;Elements,&#8221; &#8220;Zodiac,&#8221; and &#8220;Ocean Girl&#8221; logos and built in a concept of being &#8220;elemental&#8221; around this jewelry.<\/p>\n<p>EMWeb was responsible for redesigning a new mobile-responsive, e-commerce website with fresh <strong>photography<\/strong>, brand new visuals, site configuration, copy-writing, and introductions to new product lines.<\/p>\n<p>This project also included detailed SEO work, and configuring social media tie-ins, search functions, RSS blog\/news postings, pop-up email collection\/specials, and designing custom Mail Chimp templates.<\/p>\n<p><a href=\"http:\/\/www.redwaterdesigns.com\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1124 \" src=\"https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/RWD-slides3.png\" alt=\"RWD-slides3\" width=\"539\" height=\"332\" srcset=\"https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/RWD-slides3.png 1100w, https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/RWD-slides3-300x185.png 300w, https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/RWD-slides3-1024x631.png 1024w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.redwaterdesigns.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1133\" src=\"https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/zodiac1200-e1470513212101.png\" alt=\"zodiac1200\" width=\"413\" height=\"581\" srcset=\"https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/zodiac1200-e1470513212101.png 500w, https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/zodiac1200-e1470513212101-213x300.png 213w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1128 \" src=\"https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/oceangirl800-300x300.png\" alt=\"oceangirl800\" width=\"285\" height=\"285\" srcset=\"https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/oceangirl800-300x300.png 300w, https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/oceangirl800-150x150.png 150w, https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/oceangirl800-600x600.png 600w, https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/oceangirl800-360x360.png 360w, https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2016\/08\/oceangirl800.png 800w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website Design &amp; Brand Development for RWD, ELEMENTS Collection. This project was for an established whole-seller of semi-precious jewelry.\u00a0 The client wanted to develop a more appealing and marketable brand for selling popular lines directly to the consumer. Many of this jeweler&#8217;s product collections are based on elements in nature.\u00a0 We created a new &#8220;Elements,&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[64,3,53,4,6,12,51,54,8],"tags":[65,23,35,28,43,44,20,68,24,55,62,21,67,56],"class_list":{"0":"post-1118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand-development","8":"category-cms-blog","9":"category-content-development","10":"category-logo-design","11":"category-original-photography","12":"category-project-development","13":"category-promotions","14":"category-responsive","15":"category-seo-support","16":"tag-brand-development","17":"tag-content-management","18":"tag-copy-writing","19":"tag-custom-graphic-design","20":"tag-email-newsletter","21":"tag-google-analytics-stats","22":"tag-logo","23":"tag-mail-chimp","24":"tag-photography","25":"tag-responsive-2","26":"tag-seo-support","27":"tag-seo-internet","28":"tag-shopify","29":"tag-social-media","30":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jewelry &amp; Lifestyle Company - EMWeb | Digital Marketing +<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elizabethmullen.com\/emweb\/jewelry-lifestyle-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jewelry &amp; Lifestyle Company - EMWeb | Digital Marketing +\" \/>\n<meta property=\"og:description\" content=\"Website Design &amp; Brand Development for RWD, ELEMENTS Collection. 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