{"id":1827,"date":"2024-10-22T15:48:32","date_gmt":"2024-10-22T19:48:32","guid":{"rendered":"https:\/\/www.elizabethmullen.com\/emweb\/?p=1827"},"modified":"2024-12-23T09:12:18","modified_gmt":"2024-12-23T13:12:18","slug":"pick-your-own-brand","status":"publish","type":"post","link":"https:\/\/www.elizabethmullen.com\/emweb\/pick-your-own-brand\/","title":{"rendered":"‘Pick Your Own’ Brand"},"content":{"rendered":"
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\"\"EMWeb was brought on to run an email marketing program and to implement new processes & programs to help to improve the organization’s year-round marketing efforts. A multi-faceted sales approach with critical & timely execution of tasks and consistent messaging was implemented, centered around a newly designed website. An organizational goal was long-term, sustainable growth so the brand could ‘speak for itself.’<\/p>\n

Work involved simultaneously developing and executing an annual strategic marketing plan – with short and long-term goals. This was accomplished by evaluating current systems, improving where needed and implementing a new social media (META) ad campaign.<\/p>\n

EMWeb executed integrated messaging with linked tracking across 6 unique technical platforms, <\/strong>including Mailchimp, Shopify, Ticket Tailor, Ticket Spice, META, Google, etc. while supporting other contractors in creating landing pages and sharing best practices.
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Result:<\/strong> increased brand awareness, with improved customer UX (fewer clicks to key information and buy signals), with corresponding revenue growth for a business that was in process of doubling its capacity.\u00a0<\/em> To do this, the email marketing list and communications were doubled (by strategic linking, CTAs, and social media ads). A previously lagging 3rd location was re-launched via a multi-channel marketing blitz in 2023, via EPK, early press releases, supporting a newly hired PR coordinator, created landing pages for a newly hired Google Ad Expert, and built a new META ad program.<\/p>\n

Efforts were successful which raised overall brand awareness and created excitement in expanded geographic region (now two states and three key metropolitan areas). EMWeb also produced original photography, original copy-writing, and countless graphics while populating a team archive and media library with dozens of re-usable templates.
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