{"id":2050,"date":"2025-02-19T15:20:59","date_gmt":"2025-02-19T19:20:59","guid":{"rendered":"https:\/\/www.elizabethmullen.com\/emweb\/?p=2050"},"modified":"2025-04-09T12:51:05","modified_gmt":"2025-04-09T16:51:05","slug":"efficiency-v-efficacy-true-value-in-digital-marketing-tools","status":"publish","type":"post","link":"https:\/\/www.elizabethmullen.com\/emweb\/efficiency-v-efficacy-true-value-in-digital-marketing-tools\/","title":{"rendered":"Getting Max Value from Your Digital Marketing Tools"},"content":{"rendered":"<p>While I was supporting a customer today, I saw the &#8220;helpful&#8217; prompt on Facebook Meta business suite where Sunday prompt was called \u201chump day\u201d and Tuesday was prompting people to post about\u00a0 \u201cTGIF&#8221; (Thank God it&#8217;s Friday). Not that people would fall for that prompt, but AI might. And right now, <strong>the big companies seem to be spending more time competing on enhancing their AI offerings, than supporting content creators, business owners, or marketing directors.<\/strong><\/p>\n<p><strong>Big Picture Zoom Out: <\/strong>There are dozens upon dozens of tech platforms competing for your marketing subscription and dollars, and to some folks, this can feel overwhelming. How do you know if you are getting max value from your subscriptions?<\/p>\n<p>Most companies would be better served by <strong>supporting the people who understand the value of each service and make an <em>appropriate suite of products<\/em> work in a holistic way to reach their most important goals.<\/strong> In other words, prioritizing Value and Information Flow, not necessarily innovation at every turn.<strong><br \/>\n<\/strong><\/p>\n<p>That&#8217;s where staff training, HR support, and\u00a0 a mandate for systems-thinking comes in.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2051\" src=\"https:\/\/www.elizabethmullen.com\/emweb\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-03-at-1.27.44\u202fPM.png\" alt=\"Screen Shot 1\/3\/2025 from META Business Suite while author was posting content for a clien\" width=\"448\" height=\"193\" \/><\/p>\n<h3><\/h3>\n<h3>Do I need to tell you, someone right now, is likely building an AI application to post automatically on top of this erroneous interface?<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Did I also tell you I get called by Facebook to sell more ads to <em>my<\/em> customers nearly every week? But many times, ads are not the best thing for my people.\u00a0 So, I try not to &#8220;sell&#8221; stuff per se, I instead advise about the highest <strong>value-oriented actions my clients can take\u00a0 \u2013 that support their staff and their customers \u2013 by spending most where it counts. <\/strong>What you need to make your marketing work well is an overview &amp; strategic execution on proper channels for<em> your<\/em> business, not a pass-through sales pitch for several dozen huge corporations.<\/p>\n<p>This requires system-based thinking, tech chops, awareness of current brand trends and customer base, and efficiency of approach.<\/p>\n<h2>______<\/h2>\n<h2>Rise above the Fray<\/h2>\n<p>Would you like to receive more marketing tips, alerts, philosophy and maybe even a bit of irreverent common-sense fun? Get added to my pro tips list at <a href=\"mailto:em@elizabethmullen.com?subject=add to marketing list\">em@elizabethmullen.com.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While I was supporting a customer today, I saw the &#8220;helpful&#8217; prompt on Facebook Meta business suite where Sunday prompt was called \u201chump day\u201d and Tuesday was prompting people to post about\u00a0 \u201cTGIF&#8221; (Thank God it&#8217;s Friday). Not that people would fall for that prompt, but AI might. And right now, the big companies seem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[92],"tags":[96,94,99,98,97,93,95,100,101],"class_list":{"0":"post-2050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing-pro","8":"tag-consulting","9":"tag-digital-marketing","10":"tag-evaluation","11":"tag-marketing-pro","12":"tag-marketing-tips","13":"tag-meta","14":"tag-systems","15":"tag-value-marketing","16":"tag-value-based-marketing","17":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting Max Value from Your Digital Marketing Tools - EMWeb | Digital Marketing +<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elizabethmullen.com\/emweb\/efficiency-v-efficacy-true-value-in-digital-marketing-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Max Value from Your Digital Marketing Tools - EMWeb | Digital Marketing +\" \/>\n<meta property=\"og:description\" content=\"While I was supporting a customer today, I saw the &#8220;helpful&#8217; prompt on Facebook Meta business suite where Sunday prompt was called \u201chump day\u201d and Tuesday was prompting people to post about\u00a0 \u201cTGIF&#8221; (Thank God it&#8217;s Friday). 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