While I was supporting a customer today, I saw the “helpful’ prompt on Facebook Meta business suite where Sunday prompt was called “hump day” and Tuesday was prompting people to post about “TGIF” (Thank God it’s Friday). Not that people would fall for that prompt, but AI might. And right now, the big companies seem to be spending more time competing on enhancing their AI offerings, than supporting content creators, business owners, or marketing directors.
Big Picture Zoom Out: There are dozens upon dozens of tech platforms competing for your marketing subscription and dollars, and to some folks, this can feel overwhelming. How do you know if you are getting max value from your subscriptions?
Most companies would be better served by supporting the people who understand the value of each service and make an appropriate suite of products work in a holistic way to reach their most important goals. In other words, prioritizing Value and Information Flow, not necessarily innovation at every turn.
That’s where staff training, HR support, and a mandate for systems-thinking comes in.
Do I need to tell you, someone right now, is likely building an AI application to post automatically on top of this erroneous interface?
Did I also tell you I get called by Facebook to sell more ads to my customers nearly every week? But many times, ads are not the best thing for my people. So, I try not to “sell” stuff per se, I instead advise about the highest value-oriented actions my clients can take – that support their staff and their customers – by spending most where it counts. What you need to make your marketing work well is an overview & strategic execution on proper channels for your business, not a pass-through sales pitch for several dozen huge corporations.
This requires system-based thinking, tech chops, awareness of current brand trends and customer base, and efficiency of approach.
______
Rise above the Fray
Would you like to receive more marketing tips, alerts, philosophy and maybe even a bit of irreverent common-sense fun? Get added to my pro tips list at em@elizabethmullen.com.
