This was a team project. EMWeb’s role was insuring strategic, thoughtful, and excitement-building social media interest with fresh, welcoming and fun content for several months prior to event, and posting on-site during event. Focus on artist profiles and scenes of happy fest goers, building community and interest in the event for subsequent years.
On-site social posting included posting original photography, wrangling, relaying and posting festival’s pro team’s photos and video, sharing live video and writing compelling and fun copy. EMWeb supported media team leader and had role of primary social content poster for Facebook, Twitter, and Instagram.
Comments: “I give her the job and she just does it, really well, and then others on the team copy her work.” “I don’t have to worry or monitor work is getting done.”










